ABOUT THE WEBINAR
Helping Small Businesses Navigate a More Complex Commerce Environment
Join ETA and Mastercard on Nov 18 to learn how payments providers can simplify acceptance, protect merchants, and turn payments into insight. Free for ETA members.
2020-01-01
The Small Business Reality
Small business owners are managing a lot at once. This session takes an in-depth look at what SMBs care about and the challenges they face, including:
- Raising capital
- Combating cyber and fraud risks
- Deploying AI technology
- Running the business day to day
2020-01-01
The Paradox
Merchants want more capability, but less complexity. Small businesses don’t want to become payments experts. They want acceptance that is easy, integrated, and secure, with technology that helps rather than creates another thing to manage.
That changes the role of the payments provider. Processing is still the foundation, but differentiation increasingly comes from what surrounds the transaction: easier onboarding, integration, fraud and security, analytics, and other services that help merchants operate.
2020-01-01
The Opportunity
The question is shifting from “How do we process payments for small businesses?” to “How do we make payments work harder for the small businesses we serve?”
Commerce is becoming more complex, small businesses increasingly need simplicity, and payments providers are well positioned to absorb that complexity. The opportunity expands from processing transactions to helping merchants operate and grow.
Small Businesses Want Simpler Commerce. Payments Providers Can Deliver It.
Consumers have more ways to pay than ever, and commerce is more digital and more fragmented. Join ETA and Mastercard for a live webinar on helping small businesses navigate it all without adding complexity.
Helping Small Businesses Navigate a More Complex Commerce Environment
Customers increasingly expect to pay across different channels and payment types. Small businesses want payments partners that make things simpler, more secure, more integrated, and ultimately more useful to running their business.
In this session, Ginger Siegel of Mastercard goes inside the small business reality and explores how payments providers can move beyond processing to help merchants operate and grow.
What You’ll Learn
The session brings this shift to life through three practical areas:
- Simplify acceptance. Make it easy for merchants to accept how and where customers want to pay.
- Protect the business. Make security and fraud prevention a core part of the merchant value proposition.
- Turn payments into insight. Help small businesses get more value from their transaction data and connected tools.
Free for members • $99 Non-Member
Thank You to Our Exclusive Sponsor
Terms & Conditions
Access & Use
Links are intended for registered users only. Credential sharing, broadcasting, or public distribution is not permitted. No substitutions are allowed.
Cancellations & Refunds
All registration fees are non-refundable. No-shows are non-refundable.
In the unlikely event of program cancellation, ETA will refund 100% of registration fees paid. ETA assumes no liability for any incidental costs that a registrant might incur as a consequence of a program cancellation.
ETA CPP CE Credits
The ETA Certified Payments Professional (ETA CPP™) certification program sets the standard for professional performance in the payments industry and is a symbol of excellence. It signifies that an individual has demonstrated the knowledge and skills required to perform competently in today’s complex electronic payments environment.
This webinar series is approved for ETA CPP™ Continuing Education (CE) credits. Credit is earned at the rate of one credit per 50 minutes of electronic transactions industry-related session time, including questions and answers, excluding lunches and breaks.